I watched Food Inc Tuesday night at Elon University. The primary conclusion I drew after watching this documentary was that Alamance County desperately needs a new grocery alternative. After watching intently, I am even more committed to the mission of Company Shops Market. We need a market like this, here in Alamance County, now. The film passed harsh judgment on the kind of shopping/consuming we are currently limited to here in Alamance.
The film investigates the industrial food supply in the United States with special focus on a few key issues: the meat industry, GMOs and agri-business, the politics of food legislation and regulation, the cost of foods, etc. Here is a rough breakdown of the different themes that the movie addresses:
- Meat and Corn: The meat and food processing industries rely on corn to feed animals, even though corn is not natural food for most livestock animals, while the food processing industry relies on corn as an inexpensive source of starch. (The film also briefly covers the living conditions for the animals.) The corn industry relies on subsidies to keep prices low, which encourages the meat and processed foods industries to keep making more and more foods and other products (batteries? really?) from corn.
- Consequences: feeding corn to livestock animals results in sickness and bacteria, which the meat industry attempts to solve by applying more and more technology (antibiotics, steroids, fillers, mechanization, etc). Regulation has lost impact as it’s been reduced in size, scope, and funding.
- Prices: keeping corn and meat prices artificially low results in cheaper prices for processed foods than for natural foods. This means that the health consequences of eating processed foods are distributed unequally to the poor.
- Workers: people who work in the processed foods and meat industries are exploited by the same system. Regulation has helped here in the past, but seems to have fallen by the wayside.
- Ownership: mega-corporations now dominate the entire farming and agriculture business, thanks to consolidation of competition and a few key pieces of legislation. The power of this industry (and relative lack of power for critics) has continued to be reinforced through regulatory and legal decisions such as the enforcement of seed patents and “veggie libel” laws.
The film outlines these observations through short, titled vignettes. For example, “From Seed to Supermarket” is a segment about the Monsanto corporation and their success in patenting new strains of soybeans. This is followed by a segment called “The Veil” which attempts to explain how these mega-corporations can use regulation and lawsuits to keep consumers in the dark and to silence the rare protest that does arise. (As an aside, the segmentation of the film was less effective than I thought it would be, since the segments are not stand-alone and do rely on concepts introduced in previous segments. As a professor I was drawn to the modularity of the film, hoping that it would be possible to pull out bits and pieces of it to address different teaching and learning objectives in different classes. Unfortunately, the segmentation is less issue-oriented and more personality-driven in this film.)
Food Inc. ends by drawing a parallel between consumer and government reaction to the excesses of the tobacco industry in the 1970s and 1980s. Consumers are urged to take charge of their own choices and to hold these large corporations accountable for their practices. It was on the drive home when my husband and I were talking about concrete actions we could take – as the film encourages – to vote with our wallets. If I wanted to buy locally-grown bulk whole grains or locally-grown organic chicken, where am I to do this? Should I burn fossil fuels to drive to one of the ‘boros (Greensboro, Pittsboro, Carrboro) with a natural market, or should I buy something organic-but-Canadian at the grocery store? We grow organic healthy produce right here in Alamance County, and meat too, but they are hard to find in grocery stores. Farmer’s markets are great but they’re not open at all hours and on all days. At what point does it become discouraging for “normal people” to try to shop in this piecemeal fashion? What to do, what to do…
One of the interviewees in the film cautions against “making the perfect the enemy of the good”. We here in Alamance are in a little bit of a bind right now in trying to combat this food problem solely by voting with our wallets. We need to make the best effort we can, with the tools we’ve got (farmer’s markets, organics in stores, local farm shops, the occasional trip to an out-of-town co-op or natural market). And we might have to contribute to this cause in other ways (activism perhaps) until we have more viable shopping alternatives here in our own county. Of course, Company Shops Market will hopefully provide this missing link between consumers and producers here in Alamance, so we need to keep working at that as our longer-term solution.
Happy eating!
*This is a guest post by Megan Squire. She is a Company Shops Market Owner and a professor at Elon University
Myths vs. Truths – Board president Sharon Dent clears up a few misconceptions
Saturday, September 26th, 2009Myth: The co-op is broke, struggling, or floundering.
Truth: We certainly aren’t broke, ‘sick’, or struggling!
We’re very much alive and kicking and into the final phase of the project: financing the renovation and upfit of the building and getting the market opened. In fact, we’ve received over $240,000 in community investment notes so far with $7,000 in new investment notes this week alone.
Myth: We must have 2,000 owners before we can do anything.
Truth: Nope; not true again. 2000 owners is a goal, but not a requirement.
Statistics suggest 2,000 owners (converted to shoppers) would be ideal by the time the market opens its doors. Which is why we set this as one of our goals but not a requiement. We are well on our way with over 1400 owners already, and are proceeding with the financing and the construction phase. Keep in mind that co-ops get additional owners for the life of the co-op and we will always be seeking new owners. Weaver Street Market in Orange County has over 17,000 owners.
Myth: The co-op is a non-profit.
Truth: Company Shops Market, Inc. is definitely a for-profit corporation.
Company Shops Market, Inc. will be a nice company to work for and to do business with, and will be a wonderful community citizen, but we are definitely a for-profit corporation. Specifically, we are a North Carolina cooperative corporation.
(This message was reposed due to some blog technicalities)
Tags: Co-op Health, Facts, Myths
Posted in Boardmember Commentary | 1 Comment »